New Trends of business to business (B2B) 2017

B2B Digital Trends 2017

E-commerce is something that wholesalers and distributors have conducted as hindsight, but this doesn’t happen anymore. Sellers have realized that e-commerce can make their sales systemic and automatic, it can also reduce the cost, the order error will also be reduced. Knowing these advantages, businesses are moving from the use of, phone order to use the Internet. The use of the Internet for business to business (B2B) sales makes the 9-5 barrier null and void as the customers can order any time of the day thus leading to higher peripherals.
There are several trends that are associated with B2B e-commerce, here are the ten essential ones that are important in 2017.

B2B e-commerce is driven by data

B2B e-commerce software is so powerful that they automatize and systemize processes. Integrating your B2B e-commerce program with your enterprise resource planning (ERP) software can give great perception into the sales and marketing operations data that matters. Details of sales statistics for each of your customers can be calculated with your enterprise resource planning (ERP) software that is integrated with an e-commerce platform. It can also calculate total orders, amount of revenue, percentages of profit and even discounts give en for a specified period. Vague estimations are no longer needed when there is so much data available.
This is not all; data can be collected from your customers which can be used to provide customer subdivisions and improve marketing, this will make it more serviceable and direct. The effective guide to personalizing your B2B e-commerce journey can be referred to for more information.

B2B e-commerce companies have manageable and flexible payment benefits

A recent study reported that 47% of its respondents where of the opinion that payment options such as paying with credit card, PayPal, pay over time is essential to delivering the best customer experience. It makes a lot of sense how this trend is at the top of the list.
An important part of a business to business selling that has existed for hundreds of years is the credit financing. Manufacturers and distributors providing other businesses with the merchandise have to leverage with credit terms and financial methods that are flexible as a standard buying tool. Since payment option such as pay over credit(PayPal) have been introduced to the B2B e-commerce market, and they hold a high promise to move fast and change the acceptance of this method of purchasing for a business that has been tested.
Payment with credit card is still somewhat growing in the B2B e-commerce world. Payment by purchase is used for a majority of online transactions in B2B and they are ready for change in the next few years.

B2B e-commerce involves effective utilization and integration

A B2B e-commerce program can be achieved in only a few weeks rather than months. The integrations could help the scientific to see their old purchases as well as payment and access to the invented tracking of a sales order. Addition of new functions can take 4-8 weeks to be typically released.

B2B e-commerce can be done using mobile phones or tablets.

The impact of this trend can be seen in 2016, although it has existed for a long time. In e-commerce traffic, use of mobile is higher than use if desktop as reported by Shopify. Business is conducted more these days using smartphones and tablets thus making it an important e-commerce medium that is becoming a more frequent place in the world of business to consumers (B2C), and it has invariably entered into the business to business (B2B) world.

B2B e-commerce companies have improved customer experience

Initiative navigation, as well as a user-centered Web shop, is something business to consumer(B2C) customers have become used to and they expect the business to business (B2B)suppliers to give them the same experience. They want products that are easy to read with descriptions that are detailed ;an audio and video ;a shopping cart that is working well; prices that are customer specific and guidance during merchandising. They also demand that the mechanism of the online searches be easy and effective so they can purchase their products with minimal clicks.

Sales representatives work in B2B e-commerce company

Shopping online is basically an experience that the buyer does alone as face to face touch points are rare. But there is need for sales reps, they are basically consultative sellers as they give advise to the customers on how to improve their business outcomes and they are given an opportunity to have an impact on the company.
Stakeholders exist within the buyer’s organization, the key role of the sales representatives is to counter and diffuse the objections that the stakeholders have and convince them that customers will see benefits from your merchandise. This invariably means that the right place has to be found in customer service for the sales rep to produce a quota, up-sell, cross-section and close a deal. Sales representatives play a large role in the B2B e-commerce company as they provide that human connection that is irreplaceable.

B2B e-commerce companies make use of the inventory management software which fulfills multiple paths

The average B2B e-commerce company has management of inventory needs that the B2C companies will find overwhelming. The inventory management needs are more of for example your merchandise comes with different parts from different manufacturers. Inventory management software is the way to go as regards to making an inventory and avoiding disorder.
Integrating the solution with the software and serving it as a control panel that the entire company can use to view incoming orders, fulfillment progress as well as solve inventory issues. The integration also helps prolong the technology stand capabilities.

B2B e-commerce websites act as platform for sales

Interaction with a live sales representative may increase as customers like to interact person to person. Returning customers can order again from the site while retaining the sales representative while the work of the sales team is to land new deals with new customers.

B2B e-commerce companies have the global market in focus

Businesses are extending out more to potential international buyers rather than concentrating on their present customer base. This includes selling their products in local currencies at the prices that are approved by the local market; the option to use other methods of payment as well as ensuring that the experience complies with the different regulatory bodies is provided.

Multichannel marketing has increased in B2B e-commerce

Wholesalers and distributors are increasingly interesting customers at different touch points to ensure that the buyers view the messages on the website. Forrester reported that multiple channel B2B buyers generate more revenue that increases and is of less cost than single channels and this is in line with the previous statement B2B buyers are expecting a full range of services and multiple purchases.